Empowering the multi-tasker
on Spotify
BRIEF:
Find ways to encourage Gen Z to engage and discover the world of audiobooks on Spotify.
INSIGHT:
Reading a book requires focus and time making it impossible for Gen Z multitaskers to do.
CONCEPT:
Empower The Multitasker
With a series of ads, we’ll inspire the Gen Z multitasker to explore audiobooks on Spotify to make the most of their time.
ROLE:
Creative
Art Director
Designer
We know Gen Z needs some persuading so through a series of *cheeky* ads we’ll highlight the challenges, benefits, and everything in between that can happen while reading and bring awareness to how audiobooks are the solution.
The Spotify Library
Activation
Redefining the phrase, the library–
The Spotify Library activation will amplify the campaign and give visitors the opportunity to discover audiobooks and experience them. Using Spotify’s Wrapped data, existing users can generate their own personalized audiobook shelf based on their music and podcast listening habits.
At the end of the experience, visitors receive an exclusive “Library Card” which will carry their customizable Spotify audiobook shelf which they can keep for themselves or pay it forward and give to someone.
Collaborators:
CW: Christian Santiago Design: Safwan Khan, Enmanuel Pena