For Every Listener x Spotify
[type]
Brand Campaign
[role]
Art Director, Creative Strategist
[year]
2023
[about]
For Every Listener is a Spotify campaign created to introduce audiobooks to Gen Z by meeting them where they are—busy, curious, and always juggling something. Through a series of cheeky ads, the campaign highlights the everyday challenges of traditional reading and shows how audiobooks offer a more flexible way to enjoy stories. I contributed creative direction, art direction, and design across the rollout.
The campaign used playful, cheeky ads to surface the real challenges of traditional reading and show how audiobooks provide an easier, more flexible solution—perfect for Gen Z’s multitasking lifestyles.
Activation:
The Spotify Library:
Your Audible Shelf
The Spotify Library activation reimagined what a “library” could be for a new generation of listeners. Visitors explored audiobooks through an interactive experience that generated a personalized audiobook shelf using their Spotify Wrapped data. At the end, each guest received a custom Library Card featuring their shelf—something they could keep or pay forward to someone they thought would love listening.
