[about]

This Living Proof campaign with Sai De Silva consists of social-first videos that blend behind-the-scenes access with narrative POV, introducing products through lived experience rather than traditional promotion.

The deliverables include a behind-the-scenes “day in the life” following commercial prep through glam and on-set moments, as well as a playful event film told from her daughter London’s perspective. Together, the pieces use humor, character, and observation to create product storytelling that feels human, experiential, and authentic.