Nordstrom x NYFW – Sai De Silva

[type]

Brand Campaign

[role]

Art Director, Videographer, Editor

[year]

2024

[about]

This social-first campaign for Nordstrom was developed to position the brand as a one-stop shop for Fashion Month—celebrating creativity, experimentation, and ease during fashion’s most exciting season. Through playful narrative framing and in-store exploration, the piece highlights Nordstrom’s range of designers and styling possibilities while reinforcing fashion as something accessible, fun, and expressive.

The campaign demonstrates how concept-led storytelling and strong visual pacing can elevate retail content into an engaging, fashion-forward narrative.

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