Nordstrom x NYFW – Sai De Silva
[type]
Brand Campaign
[role]
Art Director, Videographer, Editor
[year]
2024
[about]
This social-first campaign for Nordstrom was developed to position the brand as a one-stop shop for Fashion Month—celebrating creativity, experimentation, and ease during fashion’s most exciting season. Through playful narrative framing and in-store exploration, the piece highlights Nordstrom’s range of designers and styling possibilities while reinforcing fashion as something accessible, fun, and expressive.
The campaign demonstrates how concept-led storytelling and strong visual pacing can elevate retail content into an engaging, fashion-forward narrative.